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THE 1STCOLLAB BLOG

Better creator partnerships. Backed by real data.

Benchmarks and practical insights from over 1 million creator outreaches.

Featured research

Campaign strategy

Small Creators at Scale: The Highest-Performing Influencer Strategy

Why microinfluencers at scale outperform other influencer strategies—and how to run these campaigns effectively.

Leon Lin

Co-founder & CEO

Sep 30, 2026

•

8 min read

Read the report

More insights

Creator pricing

How much are creators charging for partnerships?

Asking prices from 100,000 creators, broken down by platform, format, audience size, and country.

Leon Lin

Co-founder & CEO

Oct 17, 2025

•

10 min read

Read the report

Creator outreach

What's a good response rate for a campaign?

What 100,000+ outreaches across 150+ campaigns reveal about getting creators to reply.

Leon Lin

Co-founder & CEO

Oct 1, 2025

•

9 min read

Read the report

Request a demo today

We'll walk you through the product, show you how to get started, and share best practices from what we've seen from thousands of other influencer campaigns.

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Collage of diverse influencers creating content for brands, shown under a “Request a demo” call-to-action from 1stCollab.

Request a demo today

We'll walk you through the product, show you how to get started, and share best practices from what we've seen from thousands of other influencer campaigns.

Start for Free

Request a demo today

We'll walk you through the product, show you how to get started, and share best practices from what we've seen from thousands of other influencer campaigns.